Peace is the greatest need in our lives, because what good is it if we reach the highest achievements and have all of our material needs met, but don't receive love and respect or are in constant conflict with others, we won't be happy then, because the greatest desire of a human being, before anything else is love and respect.  

So how do we attain peace?  It's very simple actually, peace is a result of kindness, so to attain peace all we have to do is be kind to one another.  But the problem is, kindness is rarely taught or talked about in our society, we make everything else a priority but fail to prioritize the most important thing of all, and then wonder why there is so much misunderstanding, conflict and hurt in our lives.  If we really want to succeed as a human race we need to put kindness first and everything else second; and the way to do that is to first, teach it in schools, as early as a child starts going to school they need to learn the subject of human kindness, and that subject needs to continue in every grade after that all the way up to college; and second, we need to get the message out through different avenues, such as TV, radio, internet, social media, corporate meetings, etc.  And we need to get these messages out on a daily basis, frequency is the key here, the more people see the messages the easier they will be influenced.

I use 10% of the proceeds to buy lunch and coffee for people in society.  The goal of this is to spread kindness in order to remind and encourage all of us to spread kindness.  As humans we are influenced by our experiences, we don't realize it but we're constantly learning by what we see and hear; when we do something nice for someone that will influence them to do the same for others and then those people will do it for others, one small random act of kindness such as buying lunch or coffee for someone can have a huge ripple effect and spread kindness and peace to many people.